So, I wrote to the NFL to see about advertising the books I authored during the Super Bowl. Thirty seconds would cost $7 million, I was told.

That’s out of my budget.

I asked about a one-second commercial. That would be $233,333. Still way out of my budget. 

Oh well — maybe next year.

In case you weren’t aware, there will be a Super Bowl played next Sunday, February 8th. The participants will be the Seattle Seahawks and the New England Patriots. Between those two teams — and the announcement that Bad Bunny will headline the halftime show — I’m not sure I even want to attend a Super Bowl party. I suspect this officially puts me outside the target demographic.

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